Description
Our client is a top-rated boutique law firm serving the entertainment and arts industry. They are seeking a Legal Marketing Director to join the team in New York City.
Who You Are
- You have a bachelor’s degree and 10+ years of marketing and business development experience at a law firm
- Skilled at collaborating with attorneys and senior leadership to drive growth and visibility
- Strong writing, editing, and project management skills
- Comfortable leading a small team while actively contributing to projects
- Experienced with CRM, marketing automation, and analytics tools
- Experienced in supporting client engagement, events, and external recognition campaigns
- Familiarity with NYC/LA markets and experience in creative, entertainment, or media industries, a plus!
What You’ll Do
- Shape firm marketing initiatives to support growth, visibility, and strategic positioning
- Partner with attorneys to expand client relationships and strengthen practice group profiles
- Coordinate client-facing programs, seminars, and professional events
- Develop external communications including announcements, press updates, and thought leadership content
- Drive opportunities for attorney exposure through media, industry recognition, and speaking engagements
- Prepare responses for client proposals, pitches, and industry submissions
- Manage digital initiatives, including social content, web presence, and campaign messaging
- Oversee systems supporting client tracking, engagement, and reporting
- Mentor and guide a small marketing team while collaborating with internal departments and vendors
What Success Looks Like
- Marketing programs and client initiatives advance smoothly across offices
- Attorneys and practice groups receive consistent, high-quality support
- External communications, submissions, and proposals are delivered on schedule
- Client-facing programs enhance relationships and increase firm visibility
- Marketing systems and workflows operate efficiently, supporting business development and reporting goals
- The marketing team functions collaboratively and contributes effectively to firm objectives
Salary Range: $215,000 – 250,000 annually, based on experience
Location: New York, NY – Hybrid
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
