Description
A leading growth‑focused media partner is seeking a Senior Media Planner to help brands bring clarity to complex media ecosystems and unlock smarter paths to growth. Rooted in a culture of ownership, transparency, and rigorous problem‑solving, the organization blends media intelligence with an audience‑first philosophy to drive meaningful business impact. The role offers the opportunity to shape strategic investment frameworks and activate media with precision in an environment that values curiosity and continuous optimization.
What You’ll Do
- Contribute to the creation of integrated media plans by analyzing audiences, reviewing competitive activity, and recommending channels
- Use research tools to uncover insights that shape media strategy and investment choices
- Turn data trends and market learnings into clear, actionable guidance for internal partners and clients
- Collaborate with senior planners to develop strategic frameworks, presentations, and planning materials
- Support cross‑channel planning efforts, drawing from a foundation in traditional media while gaining exposure to digital channels
- Build a strong understanding of client industries, audience behaviors, and competitive dynamics to inform planning decisions
- Assist in planning for campaigns that require deeper segmentation, especially those targeting B2B or niche audiences
What Success Looks Like
- Delivering thoughtful, insight‑driven recommendations that strengthen media strategies
- Demonstrating growing ownership of planning tasks and contributing meaningfully to team deliverables
- Showing curiosity and initiative in learning new channels, tools, and planning approaches
- Building trust with senior planners through reliable execution and strong analytical thinking
- Helping create media plans that reflect a deep understanding of audience needs and client objectives
Who You Are
- Someone with hands‑on experience shaping traditional media plans within an agency
- Comfortable digging into research, data, and audience insights to form strategic points of view
- Skilled at using planning tools and research platforms to guide media decisions
- Confident supporting senior team members while independently managing defined parts of the planning workflow
- Familiar with digital media planning or eager to expand your knowledge in that space
- Interested in working on campaigns that target B2B or highly specific audience segments
Salary Range: $75,000 – 85,000 per year, based on experience
Location: New York, NY - Hybrid
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Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
