Description
This expanding independent media agency transforms how brands grow—leveraging data-led, omnichannel strategies that go beyond KPIs. They unite brand & performance media to scale growth and tap every channel to boost impact for top CPG, Retail, QSR, Wellness & Finance brands. Tech, insights & creativity fuel their success.
A perfect fit for media leaders who blend strategy, analytics, activation & creativity to craft bold campaigns.
What You’ll Do
- Lead omni-channel retail media strategy and integrate it into broader media plans
- Manage campaign setup, pacing, optimization, and performance across major RMNs
- Balance on-site and off-site tactics to drive full-funnel results
- Collaborate with analytics and client teams to define and measure success metrics like ROI and iROAS
- Stay ahead of platform updates and industry trends to inform strategy and educate teams
- Mentor junior team members and elevate overall team capability
- Partner with internal teams to build audience strategies using first-party data
What Success Looks Like
- Campaigns are optimized and delivering key performance goals
- Clients view you as a strategic partner and trust your guidance
- Retail media is seamlessly integrated into broader media plans
- Junior team members are growing under your mentorship
- Insights and recommendations are clear, actionable, and drive results
- You’re contributing to innovation and thought leadership in the retail media space
Who You Are
- 5+ yrs in digital media, incl. 3+ yrs managing retail media campaigns (agency or client-side)
- Hands-on w Walmart Connect, Instacart, Roundel, Kroger, & Criteo
- Skilled in using 1st-party & CRM data for audience targeting & retargeting
- Understands retail media across grocery, big box & pharmacy
- Connects retail media w paid search, social & programmatic
- Strong presenter who earns client buy-in & explains strategy clearly
- Bonus: Amazon exp. & Joint Business Plan contributions
Salary Range: $75,000 – 90,000 annually, based on experience
Location: New York, NY – hybrid
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
