Description
Our client, a global marketing and media solutions leader with a diverse portfolio of brands, is seeking a VP, Group Director Local Activation to join their team. This role offers the opportunity to lead local broadcast investment and team operations while working closely with senior industry partners to drive impactful campaigns.
Who You Are
- Broadcast media professional with 10+ years in local TV and radio
- Experienced in building relationships with station networks, publishers, and investment partners
- Confident leading local broadcast teams and operations
- Skilled negotiator for complex media deals
- Comfortable collaborating with agency teams and senior industry leaders
- Knowledgeable in both local and national media buying
- Barter experience, a plus!
What You’ll Do
- Direct strategy and execution of local TV and radio campaigns
- Lead and mentor the local broadcast team
- Manage high-level relationships with networks, publishers, and senior sales executives
- Negotiate deals to maximize value for clients
- Collaborate with cross-functional teams to improve workflows and implement efficiencies
- Track market trends and translate insights into actionable strategies
- Oversee reporting, analytics, and campaign stewardship
- Partner with operations leadership on process improvements and automation
What Success Looks Like
- Campaigns consistently deliver on time, on budget, and to client objectives
- Trusted relationships with TV and radio partners drive strong deal outcomes
- Team shows high engagement, growth, and retention
- Strategic insights shape client decisions and campaign plans
- Department operates efficiently and adapts to market changes
- Organization recognized as a leader in local broadcast execution
Salary Range: $160,000 – 190,000 annually, based on experience
Location: Stamford, CT – On site – Shuttle service from train station provided
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
