Description
A leader in strategic planning, buying and analytics, this media agency has a history of strong client relationships earned by delivering results, sharing valuable insights, and delivering an unmatched expertise from their results-oriented team. They are a growing agency that rewards great work and promotes from within. They seek talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization where opportunities are performance-based.
They are looking for a Biddable Media Manager, with Paid Search focus to join their team. This role will be responsible for developing and implementing Paid Search strategies to drive targeted traffic and maximize conversions for our clients. Additional Digital Media responsibilities may include the management of Paid Social, Display, eCommerce and Video platform efforts. This role will report to a Director but interact with the VP of the group regularly.
Responsibilities:
- Develop and execute paid search strategies: Plan, implement, and optimize Paid Search campaigns across a combination of Search, Shopping, YouTube, Performance Max and Display efforts.
- Manage the implementation of Biddable Media strategies across Digital platforms - inclusive of Google Ads, Microsoft Ads and SA360 - actively utilizing each platform’s native tools to execute and optimize campaign performance.
- Campaign management may also extend into additional Paid Media efforts including Paid Social, Programmatic Display and/or eCommerce.
- Keyword research and analysis: Conduct in-depth keyword research to identify high-potential keywords and optimize campaigns based on data-driven insights.
- Ad copy creation and optimization: Write compelling ad copy and conduct regular A/B testing to improve click-through rates and conversion rates.
- Budget management: Monitor and manage campaign budgets, ensuring efficient allocation of resources and maximum return on investment (ROI).
- Performance tracking and reporting: Analyze campaign performance metrics, generate detailed reports, and provide insights and recommendations to clients.
Desired Skills & Experience
- 2-4 years of professional experience within Digital Media - specifically including hands-on management of Paid Search campaigns, preferably in an agency or Digital marketing environment.
- Proven Paid Search experience with both Google and Microsoft Ads inclusive of Search, Shopping, YouTube, Performance Max and Display.
The salary range is between $80,000-$85,000, based on experience.
