Description
Our client is one of the leading Brand Strategy agencies built around helping the top Lifestyle, Spirits, CPG, Sports and Entertainment brands in the world connect with their customers across digital and traditional channels. They have fostered deep brand relationships, and their team is made up of some of the most recognized innovators in Digital, Communications, Creative, and Public Relations that value creating innovative approaches through collaboration. With tremendous brand connections and highly experienced teams, they are diving deep into the digital ecosystem to develop and manage impactful digital strategies for their clients.
They are looking for a Data Analyst who will work on assignments of moderate complexity, demonstrating intermediate craft skills and knowledge reflective of a fully competent practitioner.
Responsibilities
- Provides day-to-day social listening, insight measurement, monitoring, digital analytics, and reporting for assigned clients
- Collaborates with Strategy and Account teams during the strategic planning process to define meaningful campaign measures and benchmarks
- Collaborates closely with Strategy and Finance on contract negotiations and renewals to acquire and/or maintain tools and resources
- Communicates analytic performance throughout campaigns as needed, identifying strategic gaps, and providing actionable recommendations for campaign optimization
- Collaborates with internal agency marketing team to review social and web performance analytics for Taylor, contributing recommendations for optimization of ongoing social media and marketing content
- Serves as the go-to expert for all research, measurement, and reporting tools
- Organizes and leads regular trainings for Taylor staff on applicable tools
Qualifications
- Bachelor’s degree plus 2-3 years of consumer-focused measurement/analytics experience in support of digital media and/or PR strategy
- Proficiency in consumer/social/PR research tools such as Brandwatch (Crimson Hexagon), Meltwater, CubeYou, Helixa, MRI-Simmons, Sprinklr, Tagger, Kantar, Mintel, eMarketer, Cision, and Muck Rack
The salary range is between $65,000-75,000, based on experience.
