Description
A media and analytics agency is investing in AI-enabled insights and faster measurement to help clients make smarter investment decisions. Its approach connects media strategy, analytics and hands-on execution. As Associate Director, Paid Social, you’ll translate those insights into audience strategies and campaigns across major social platforms. You’ll advise clients, stay active in-platform and help shape paid social capabilities across the agency.
Who You Are
Required Experience
- 7+ years in paid social, combining strategic ownership with hands-on campaign management
- Currently have deep expertise in Meta Ads Manager and LinkedIn Campaign Manager, including campaign launch, optimization and troubleshooting
- Currently have experience developing B2B audiences, full-funnel strategies, lead generation programs and creative tests
- Currently have experience managing complex, multi-campaign budgets with disciplined pacing and quality control
- Currently have client-facing experience presenting strategies, explaining results and recommending next steps
- Bring analytical judgment, collaborative leadership and strong organization and follow-through
Preferred Experience
- Media or advertising agency background
- U.S. and international campaigns, including collaboration with local-market or external agency partners, strongly preferred
- Financial services experience
- Experience with TikTok, Reddit, Pinterest or X
What You’ll Do
- Turn business goals into full-funnel paid social plans, including audience segmentation, platform mix, creative direction, budgets and testing
- Build, launch and optimize campaigns in Meta Ads Manager and LinkedIn Campaign Manager; use additional platforms where relevant
- Own campaign setup, targeting, bidding, tracking, QA, troubleshooting and budget pacing
- Lead client discussions and translate performance results into clear recommendations
- Partner with strategy, creative, activation and analytics teams, plus international agencies, to align execution and measurement
- Improve paid social standards, coach junior colleagues and contribute to pitches and proposals
What Success Looks Like
- Campaigns connect audience and business priorities to measurable outcomes
- Budgets, launches and delivery stay accurate and controlled
- Testing produces useful insights that improve campaign performance
- Clients understand recommendations and trust your command of strategy and execution
- Teams apply consistent planning, activation and reporting practices across accounts and markets
Salary Range: $120,000 - $130,000 (annually based on experience)
Location: Remote (Eastern Time Zone)
To protect applicants, please note that this job is posted only on LinkedIn.com and Gainor.net. Postings on any other sites have not been approved by our company and may be fraudulent.
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
