Description
An independent media agency is building AI-enabled analytics tools that help clients make faster, better investment decisions. Its approach connects media performance with business results to turn reporting into practical recommendations. As Associate Director, Analytics, you’ll help bring these capabilities into everyday use while leading measurement and client conversations. You’ll combine hands-on reporting ownership with strategic analysis across a major B2B account and other agency clients.
Who You Are
Required Experience
- 6-9 years in marketing analytics, media measurement or business intelligence
- Brings a strong understanding of media channels, cross-channel performance and how measurement connects to business goals
- Client-facing analytics experience translating complex findings into clear presentations and actionable recommendations
- Hands-on dashboard and BI experience, using tools such as Tableau, Looker, Power BI or comparable platforms, with working knowledge of ETL, data integrations and quality assurance
- Currently working with attribution, MMM, causal impact modeling, brand lift and incrementality
- Organized, proactive and comfortable managing multiple priorities independently
- Able to work without employer sponsorship
Preferred Experience
- Media agency background; client-side experience with strong media knowledge is also relevant
- Snowflake, SQL, cloud data platforms or reporting automation
- Experience using AI or agentic tools
- B2B or financial services client experience
What You’ll Do
- Lead client analytics conversations, explain performance drivers and recommend changes to media investment
- Build measurement frameworks and KPIs across TV, CTV, programmatic, paid search, paid social and other digital channels
- Own dashboards and reporting, including configuration, quality checks, troubleshooting and ongoing enhancements
- Drive adoption of an analytics platform through client and internal training, reporting setup and coordination with technology partners
- Provide modeling inputs and interpret findings from MMM, causal impact modeling, brand-lift studies and incrementality analyses, supported by modeling specialists
- Partner with media teams and data specialists to improve integrations, automate reporting and apply insights to planning and activation
What Success Looks Like
- Clients understand what performance results mean and how to act on them
- Reporting is accurate, reliable and easier to maintain
- Agency and client teams use analytics tools confidently in their decisions
- Measurement findings inform optimization and budget allocation across accounts
Salary Range: $135,000 - $140,000 (annually based on experience)
Location: Remote (Eastern or Central time zones)
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Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
