Description
A data‑driven growth consultancy is seeking a Director, Analytics & Insights to decode complex signals and illuminate the path to smarter marketing investment. The organization thrives on curiosity, high standards, and a belief that brand and performance must operate as one system to drive sustainable outcomes. The role provides the chance to architect insight frameworks, leverage advanced tools like real‑time modeling, and catalyze growth through sharper, more confident decision‑making.
What You’ll Do
- Build and steer comprehensive measurement approaches that capture brand health, campaign effectiveness, and cross‑channel performance
- Translate diverse data sources into insights that shape marketing strategy and investment choices
- Lead conversations with senior client partners, using data‑driven narratives to connect marketing activity to business outcomes
- Work closely with channel teams to ensure tagging, tracking, and data flow are set up for accurate and consistent reporting
- Establish standards for data governance, validate inputs, and safeguard the integrity of all analytics outputs
- Identify performance patterns, uncover opportunities, and guide optimization strategies rooted in evidence
- Serve as the primary analytics voice for the client, elevating the function and driving measurement maturity
What Success Looks Like
- A measurement framework that gives clients a clear, reliable view of brand and campaign performance
- Senior stakeholders who trust your guidance and rely on your insights to inform strategic decisions
- Cross‑channel teams aligned around consistent data practices and shared performance definitions
- Reporting and insights that are accurate, actionable, and tied directly to business objectives
- A client analytics function that operates with confidence, clarity, and strategic influence
Who You Are
- A seasoned analytics leader with deep experience shaping how brands measure and understand marketing impact
- Someone who thrives at turning complex data into clear stories that influence senior decision‑makers
- A strategic thinker who can guide clients, challenge assumptions, and elevate the role of analytics within an organization
- Comfortable overseeing sophisticated measurement programs without relying on hands‑on reporting work
- Skilled at collaborating across media channels to ensure data quality, alignment, and consistency
- Adept at navigating fast‑moving environments, especially within agency or multi‑stakeholder settings
Salary Range: $150,000 – 165,000 per year, based on experience
Location: New York, NY - Hybrid
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Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
