Description
A leading SaaS solution is revolutionizing how technology is sourced and sold by providing businesses with a single source for essential technology purchases. Serving 6,500+ customers and managing over $550 million in annual technology spend, the company is committed to delivering exceptional customer experiences. After securing a substantial equity investment from iconic investors, the company is set to scale its product portfolio and invest in top-producing marketing and sales professionals.
They are seeking a collaborative, entrepreneurial, analytical, and results-driven Lifecycle Marketing Manager to develop and execute nurture programs to identify, engage, and acquire qualified leads, drive growth through cross-selling and new customer acquisition, and enhance brand and marketing effectiveness. This is a remote position.
Job Responsibilities:
- Develop and execute lifecycle marketing and lead nurturing programs using a diverse content library to engage and convert leads, prioritizing existing customers and new prospects.
- Collaborate closely with Sales and Customer Experience teams to drive lead conversion and revenue growth.
- Enhance the lifecycle marketing tech stack to refine audience targeting and campaign strategies.
- Manage a channel-agnostic marketing mix, including Email marketing via HubSpot, Marketing Automation, CRM Marketing, and 3rd Party Lead Generation.
- Use marketing and audience data to optimize the channel mix and campaign messaging, continually measuring and refining marketing campaign effectiveness.
- Partner in content creation, adjusting strategies based on performance data.
Requirements:
- Channel Expertise: 5-8 years in lifecycle marketing, with a proven ability to manage multiple channels (Marketing Automation, CRM Marketing, Search, Social, etc.) and drive conversions.
- Platform Expertise: Proficient with lifecycle marketing tools and platforms, including CRMs (preferably Salesforce), Marketing Automation (e.g., HubSpot, Act-On), and Analytics Suites.
- Data Analysis & Insights: Skilled in using data (Intent Data, Audience Data, Purchase Data, Content Performance Data) to enhance channel and messaging strategies; capable of presenting data-driven recommendations.
- Industry Experience: Lifecycle marketing experience in a B2B environment, particularly within advisory or consulting, is highly preferred.
- Must be an effective practitioner and contributor able to influence marketing strategy through data-driven insights.
Salary Range: $120,000-$135,000 annually, based on experience.
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
