An online music publishing start-up had been searching for a Director of Customer Acquisition that could drive traffic to their site and secure new band partners.

Their initial 4 month search ended in a declined offer from the selected candidate. Finding themselves back at the drawing board, Gainor was engaged to help with this critical hire.

Gainor’s digital specialists assisted in redefining the role, directing the search towards candidates with an in-depth understanding of the music industry. Gainor directly contacted candidates working at competitive music companies and eventually uncovered a candidate who had previously led digital distribution for a major independent record label.

Gainor was able to assist in structuring a compensation package that accounted for a pending round of venture capital, which was both competitive for the candidate and sustainable given the financial position of the company.