Description
Join a data-driven media and marketing organization that combines media investment expertise, analytics, technology, and strategic planning to deliver measurable business results. This role is ideal for a local television buying professional who thrives in a fast-paced environment, enjoys building strong station and rep-firm relationships, and takes pride in managing campaigns from negotiation through reconciliation and performance analysis.
As the Senior Specialist, Direct Negotiation – Local Television, you will be responsible for developing, negotiating, executing, and stewarding local linear television buys across multiple markets. You'll play a critical role in ensuring campaigns are delivered efficiently and effectively while maximizing value for clients through strong negotiations, diligent stewardship, and thoughtful analysis.
Who You Are
- 3+ years of hands-on local linear television buying experience
- Bachelor's degree required
- Strong understanding of local markets, DMAs, and local broadcast marketplace dynamics
- Experience developing media plans and negotiating directly with television stations and rep firms
- Knowledge of stewardship, make-goods, estimates, reconciliation, and post-buy analysis
- Experience using Mediaocean platforms, including Spectra and Prisma
- Detail-oriented with strong organizational and problem-solving skills
- Excellent communication and relationship-management abilities
- Experience with broader television, radio, digital video, analytics, or stakeholder-facing responsibilities is a plus
What You'll Do
- Develop local television buys across assigned markets in support of campaign objectives
- Negotiate rates, inventory, and added-value opportunities with stations and rep firms
- Monitor campaign delivery and manage stewardship, make-goods, estimates, and reconciliation activities
- Conduct post-buy analyses and communicate performance findings and recommendations
- Maintain accurate campaign records, documentation, and reporting
- Identify and escalate delivery issues, discrepancies, or optimization opportunities in a timely manner
- Partner closely with media, analytics, finance, and cross-functional teams to ensure seamless execution
- Support continuous improvement of local buying strategies and operational processes
What Success Looks Like
- Local television buys are accurately executed, competitively negotiated, and successfully delivered across assigned markets
- Station and rep-firm negotiations secure strong rates, inventory, and value for clients
- Delivery issues, underdelivery, and discrepancies are identified early and resolved effectively
- Estimates, reconciliations, post-buys, and campaign records remain accurate and reliable
- Performance insights are translated into clear, actionable recommendations
- Internal teams and external partners view you as a dependable, knowledgeable resource for local television investment management
- You independently manage day-to-day local television buying responsibilities with a high degree of accuracy and accountability
Salary Range: $80,000 - 90,000 annually, based on experience
Location: New York, NY -- Hybrid
To protect applicants, please note that this job is posted only on LinkedIn.com and Gainor.net. Postings on any other sites have not been approved by our company and may be fraudulent.
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
