Description
This company is one of the leading privately owned ad agencies in New York City. They identify the unique needs of consumers and aid top brands to claim and leverage their voices for outsized results. Their diverse team is made up of world-class innovators in Digital, Strategy, Creative, and Media services that value creating effective marketing plans across all channels including digital and traditional media.
They are seeking a Senior Media Planner with a passion for advertising and 2+ years of previous media planning experience. The position offers tremendous potential and growth for a self-starter who wants more responsibilities.
Responsibilities
- Develop & manage media recommendations by understanding client objectives and translating into media strategies & tactics.
- Possess and communicate an understanding of the market dynamics, target audiences, competitive landscape, and messaging strategy for each brand.
- Maintain strong relationships with media vendors to increase knowledge and identify new media opportunities and relevant testing initiatives.
- Make use of available syndicated media research data, and other resources to build the optimal reach, frequency, and media mix.
- Work closely and coordinate with the biddable media team to ensure best practices are maintained throughout implementation process and that optimizations and insights are reported back to the client.
- Ensure efficient and clear lines of communication are maintained with all internal and external teams working on each account.
Desired Skills & Experience
- 2+ years of media planning experience in an advertising agency (traditional & digital a plus).
- Prior experience with Media Software Programs a plus, such as MediaTools, IMS Clear Decisions, Gfk MRI/Simmons, Nielsen Media Impact, Nielsen AdIntel, Pathmatics
The salary range is between $70,000-$80,000 per year, based on experience.
