Description
A publisher network dedicated to bridging the financial literacy gap fosters a community of innovators, educators, and entrepreneurs dedicated to making a meaningful difference in financial education. Their culture fosters high performance from individuals and teams and is composed of experienced management, an elite team of marketers, media professionals, and content creators, and a performance-driven culture that positions the company for sustained growth and market leadership.
In response to platform growth, they are seeking an elite Paid Social Buyer to own all aspects of large-scale campaigns across various Paid Social ad products, leading planning, implementation, monitoring, optimization, analysis, and reporting. They empower and compensate exceptional media buyers by providing the best resources and performance-based incentives, which enable Buyers to earn far more than anywhere else in digital media.
Responsibilities:
- Test and scale Paid Social Ad Buys, scaling/increasing campaign spending while improving performance KPIs
- Execute media buying strategies, create and launch creative, manage ad placements, optimize campaign performance, and analyze data to drive successful outcomes.
- Create and launch creative tests.
- Stay updated on industry trends and collaborate with other departments to align media buying activities with the overall marketing objectives.
- Analyze & optimize campaign performance while establishing benchmarks and recommending future tests.
Qualifications:
- 3-6 years of performance media experience, with a concentration on scaling Paid Social Ad buys to multiple millions of dollars.
- A track record of scaling campaign budgets while optimizing for changing offers and performance targets
Salary Range: $100,000-$125,000 annually, based on experience.
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
