Description
Join a data-driven media and marketing organization that blends analytics, technology, and strategic media expertise to help brands maximize the impact of their advertising investments. Working within a highly collaborative environment, you'll partner with planning, analytics, and activation teams to connect media performance to measurable business outcomes. This role offers the opportunity to lead national linear television buying and negotiations while leveraging expertise across digital video and audio channels.
As the Manager, Direct Negotiation – National Video, you will own the execution, negotiation, stewardship, and optimization of national video investments. This is a hands-on individual contributor role ideal for a media professional who thrives in a fast-paced environment, enjoys building strong industry relationships, and is passionate about delivering exceptional value and performance for clients.
Who You Are
- 6-9 years of experience in national video buying, with significant responsibility for national linear television negotiations and execution
- Bachelor's degree required
- Strong understanding of television buying fundamentals, including audience delivery, pricing models, stewardship, and post-buy analysis
- Experience negotiating across both linear and digital network properties
- Proficiency with Mediaocean platforms, including Spectra and Prisma
- Advanced quantitative and analytical skills, including strong Excel capabilities
- Excellent communication, presentation, and relationship management skills
- Experience with CTV, digital video, audio, client-facing work, and/or predictive analytics is a plus
What You'll Do
- Develop, negotiate, and execute national video buys aligned with campaign objectives and marketplace dynamics
- Monitor campaign delivery and performance, ensuring accurate stewardship and timely issue resolution
- Optimize media investments to maximize value, efficiency, and audience delivery
- Build and maintain strong relationships with network and media partners while securing competitive rates and added value opportunities
- Prepare reports, presentations, and performance analyses for internal stakeholders and clients
- Translate campaign results into clear insights and actionable recommendations
- Partner closely with analytics, data science, technology, planning, and digital activation teams
- Contribute innovative ideas and best practices that enhance media-buying strategies and organizational capabilities
What Success Looks Like
- National video campaigns are flawlessly executed and consistently aligned with client objectives
- Negotiations deliver strong value across linear television, digital video, and audio inventory
- Delivery and performance issues are proactively identified and resolved through diligent stewardship
- Campaign results are clearly communicated and translated into meaningful business recommendations
- Internal teams and external partners recognize you as a trusted expert and dependable owner of national video investments
- Continuous improvements are made to buying strategies, operational processes, and overall media performance
Salary Range: $92,000 - 100,000 annually, based on experience
Location: New York, NY -- Hybrid
To protect applicants, please note that this job is posted only on LinkedIn.com and Gainor.net. Postings on any other sites have not been approved by our company and may be fraudulent.
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
