Description
Join a data-driven media and marketing organization that combines investment expertise, analytics, technology, and creative strategy to deliver measurable business outcomes. This role is ideal for a digital media professional who excels at building and managing direct publisher and platform relationships while driving campaign performance across premium digital channels.
As the Manager, Direct Negotiation – Digital Direct, you will lead publisher and platform negotiations with a focus on CTV, streaming audio, and other directly negotiated digital media opportunities. You'll oversee campaign execution from launch through optimization and reporting, ensuring media investments deliver strong results while cultivating strategic partner relationships.
Who You Are
- 6-9 years of experience in directly negotiated digital media buying
- Bachelor's degree required
- Significant experience negotiating and managing direct publisher and platform partnerships
- Strong background in digital-direct media buying rather than primarily programmatic buying
- Deep understanding of campaign execution, monitoring, optimization, reporting, and performance analysis
- Experience with CTV, streaming audio, digital video, and publisher-direct environments preferred
- Strong analytical, organizational, communication, and presentation skills
- Proven ability to manage multiple priorities and work effectively across cross-functional teams
What You'll Do
- Evaluate publishers, platforms, and media partners to identify the best fit for campaign objectives
- Lead direct negotiations and manage partner relationships throughout the campaign lifecycle
- Coordinate campaign setup and execution in partnership with channel, analytics, operations, and finance teams
- Monitor campaign performance and implement data-driven optimizations to improve outcomes
- Develop reports, presentations, and performance analyses that clearly connect media results to client objectives
- Identify opportunities to strengthen direct media partnerships and enhance buying strategies
- Ensure campaigns are delivered accurately, on time, and within budget
- Contribute insights and recommendations that improve overall media effectiveness and operational excellence
What Success Looks Like
- Direct partnerships are effectively negotiated, strategically structured, and aligned with client objectives
- Campaigns launch seamlessly and are proactively managed through execution, optimization, and reporting
- Performance insights drive meaningful and actionable optimization decisions
- Publisher and platform relationships contribute to strong business and campaign outcomes
- Cross-functional stakeholders receive clear communication, timely updates, and dependable follow-through
- Media investments consistently deliver value, efficiency, and measurable results
Salary Range: $92,000 - 100,000 annually, based on experience
Location: New York, NY -- Hybrid
To protect applicants, please note that this job is posted only on LinkedIn.com and Gainor.net. Postings on any other sites have not been approved by our company and may be fraudulent.
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
