Description
A publisher network that bridges the financial literacy gap fosters a community of innovators, educators, and entrepreneurs dedicated to making a meaningful difference in economic education. Their culture fosters high performance from individuals and teams and is comprised of experienced management, an elite team of marketers, media professionals, and content creators, and a performance-driven culture that positions the company for sustained growth and market leadership.
In response to platform growth, they are seeking an elite Google Media Director to own all aspects of large-scale campaigns across various Paid Social ad products, leading planning, implementation, monitoring, optimization, analysis, and reporting.
They empower and compensate exceptional media buyers by providing the best resources and performance-based incentives, which enable Buyers to earn far more than anywhere else in digital media.
Responsibilities:
- Senior digital media professional responsible for overseeing the planning, execution, and optimization of media buying strategies
- Leads a team of media buyers and provides guidance, support, and performance evaluations to ensure direct report development and alignment with media buying goals and objectives.
- Ensures ad spend is allocated efficiently to achieve the best possible ROI.
- Analyzes performance metrics, stays updated on industry trends, and collaborates with other departments to align media buying activities with the overall marketing objectives.
Qualifications:
- 6+ years of conversion-focused, Google Ad buying within an affiliate marketing OR performance marketing agency
- Must have significant experience scaling campaign budgets well over $1,000,000/yr
- Must have significant experience with conversion-focused media campaigns Optimized for gross margin, CPA, ROAS, etc.
- Capable of handling highly complex and fast-changing media targets and offers
- Strong leadership skills, strategic thinking, and in-depth knowledge of media channels and advertising technologies.
Salary Range: $135,000-$150,000 annually, based on experience.
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
