Our client is one of the leading privately owned ad agencies in New York City. They identify the unique needs of consumers and aid top brands to claim and leverage their voices for outsized results. Their diverse team is made up of world-class innovators in Digital, Strategy, Creative, and Media services that value creating effective marketing plans across all channels including digital and traditional media.
In support of growth, they are making a consequential leadership hire; a Director, Programmatic Investment & Innovation at the forefront of programmatic innovation to drive disruptive digital media ideas to create dynamic customer journey's for top consumer brands.
- Assume accountability and ownership of Biddable operational successes and failures
- Identify opportunities related to platform technology, data and media inventory sources and pursue opportunities for value creation on behalf of clients
- Advocates for best-in-class use of data to surface audience insights and uncover new audience segments. Dedicated to leveraging leading Ad Tech stacks to achieve this goal.
- Schedule and participate in new business pitches and client insights sessions
- Continuously and creatively improve how Biddable & audience targeting is adopted
- 8-12 years in digital media investment with a focus on large scale, direct to consumer, Programmatic & Search programs
- Deep experience in the DSP and exchange-based media buying industry.
This salary ranges from $150-170k, based on experience.