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Associate Director/Director of Digital Media Strategy

Gainor Staffing
Published
May 24, 2024
Location
New York City, United States of America
Category
Job Type

Description

Our client is an analytically focused agency specializing in media accountability, offering services in research, communications planning, and buying across all channels. They leverage advanced analytics, creativity, and media savvy, employing customized technologies tailored to each client's business objectives. 

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They are seeking an experienced and strategic Associate Director/Director of Digital Media Strategy. Your expertise in digital path flows, conversion rate optimization, and sponsorship management will play a crucial role in shaping impactful strategies for our clients. Reporting directly to the Senior Vice President, you will be a key player in their mission to deliver exceptional results. 

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Responsibilities 

Client Management: 

  • Build and maintain strong relationships with high-profile accounts in banking, e-commerce, and consumer packaged goods (CPG) industries. 
  • Understand client needs and deliver exceptional service to drive satisfaction and retention. 

Digital Strategies: 

  • Develop and execute comprehensive digital strategies across diverse sectors (e.g., banking, CPG, e-commerce). 
  • Leverage insights and data to align plans with organizational objectives and client needs. 

Strategic Planning: 

  • Create plans that drive business growth and achieve client goals. 
  • Utilize data-driven insights to inform strategic decisions.Digital Optimization: 
  • Optimize digital campaigns across various platforms (social media, display, search) for maximum performance and ROI. 
  • Continuously monitor and improve campaign effectiveness. 

Leadership and Team Motivation: 

  • Lead and motivate cross-functional teams to achieve business objectives. 
  • Foster collaboration and teamwork within the organization. 

Hands-On Campaign Implementation: 

  • Implement and oversee digital campaigns for high-profile clients. 
  • Ensure seamless execution, tracking, and performance measurement. 

Analytical Skills: 

  • Evaluate campaign performance metrics and interpret data insights. 
  • Provide data-driven recommendations for ongoing improvements. 

Effective Communication: 

  • Communicate clearly with clients, team members, and stakeholders. 
  • Present strategic plans, results, and insights in a compelling manner. 

Campaign Management Tools and Technologies: 

  • Proficiency in campaign management and ad-serving technologies (e.g., DoubleClick Campaign Manager, Facebook Ads Manager). 
  • Strong skills in Microsoft Office suite, particularly Excel for data analysis and reporting. 

Market Research and Data Analysis: 

  • Analyze market research data to inform campaign strategies. 
  • Leverage insights to drive effective decision-making. 

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Qualifications 

  • Minimum 7 years of experience in digital media strategy, with a focus on client management and campaign optimization. 
  • Proven track record of successful digital strategy development and execution. 
  • Strong analytical mindset and ability to translate data into actionable insights. 
  • Excellent communication and presentation skills. 
  • Passion for staying up-to-date with industry trends and emerging technologies. 

 

*Salary Range: $130,000-150,000 based on experience. 

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Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law. 

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