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Senior Digital Media Planner

Gainor Staffing
Published
February 22, 2024
Location
New York City, New York
Job Type

Description

Located at the forefront of media innovation in New York City, this leading independent media agency excels in developing and delivering omnichannel media strategies. Leveraging leading technology and analytics, they go beyond traditional methods, employing a data-driven strategy to solve brand challenges and drive growth. It is an exceptional agency for media professionals passionate about driving outcomes through media innovation. Due to account growth, they are seeking a strategic and tactically savvy Senior Digital Media Planner to develop strategic media plans across channels. 

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Responsibilities: 

  • Lead the development, management & implementation of digital media strategies for growing brands 
  • Build partnerships with media vendors, negotiate media buys, and manage digital campaigns, focusing on optimization and budget management. 
  • Implement best practices in digital execution, overseeing campaign budgets and reconciliations to ensure strategic alignment. 
  • Maintain rapport with publishers, analyze data, and report insights to clients, aiding in strategic campaign adjustments. 
  • Manage and evaluate campaign performance, providing strategic insights to optimize outcomes and meet client goals. 

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Desired Experience: 

  • 1-3 years of digital media planning experience across Social, Video, Display, and Programmatic with strong fluency in Doublick Campaign Manager or equivalent. 
  • Prior experience with Media Programs such as MediaTools, IMS Clear Decisions, Gfk MRI/Simmons, Nielsen Media Impact, Nielsen AdIntel, Pathmatics. 
  • Self-starter, solid organizational skills, and the ability to work both collaboratively and independently. 

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Salary Range: $65,000-$75,000 annually, based on experience. 

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Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law. 

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