Description
Our client is one of the leading privately owned ad agencies in New York City. They identify the unique needs of consumers and aid top brands in claiming and leveraging their voices for outsized results. Their diverse team is made up of world-class innovators in Digital, Strategy, Creative, and Media services that value-creating effective marketing plans across all channels including digital and traditional media.
They are looking for a Paid Search & Paid Social Buyer to join their team. They must exhibit a proven ability to plan, execute, and analyze eCommerce campaigns across retail, marketplace, and DTC environments, delivering ROI-driving programs to exceed client business performance metrics.
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Responsibilities:
- Contribute to campaign set-up, including testing methodologies, reporting requirements, campaign construction best practices, performance forecasting, and optimization recommendations, ensuring maximum impact and efficiency of each campaign
- Meet and/or exceed advertiser goals through channel-specific levers, including but not limited to, audience testing, creative testing, campaign adjustments, and placement testing
- Develop implementation of eCommerce strategies across related platforms, such as Amazon Ads, Criteo, Quotient, Instacart, Walmart Connect, Google Shopping, and social commerce
- Demonstrates agility via multi-tasking – multiple brands, strategic development, and plan stewardship
- Collaborate with internal and external teams to align targeting with performance-driving messaging based on best practices and campaign objectives
- Leverage data-driven insights to inform planning and optimization for future media and content/messaging strategies
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Desired Skills & Experience
- 1-3 years of professional experience within digital media with 2+ years directly contributing to eCommerce media campaigns
- Demonstrated success in elevating eCommerce campaign performance through innovation, testing, and technology
- Deep understanding of consumer marketing, demand generation, content production, and marketing/sales funnels
- Platform familiarity with Amazon Media preferred (search and DSP), retail sites and media networks (Criteo, Quotient, Walmart, Citrus Ads, etc) marketplace management tools/software (Quartile, Skai, Perpetua, etc), and top DTC platforms such as Shopify, WooCommerce, Magento
- Experience pulling, mining, and analyzing performance data and summarizing/communicating findings
* Salary Range: $60,000-$70,000 annually, based on experience
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
