Description
Challenging conventional digital methods by merging the best talent from strategy, media, creative, design and DTC, our client is an independent full-funnel marketing, advertising, and design company that creates breakthrough campaigns! Going against tradition, they created a new way of working to bridge the gap between meaningful storytelling, data-led optimizations, and commerce. Curiosity, relentless creativity, and data informed decision-making defines their culture and people.
With the tremendous growth of their accounts, they are seeking an Associate Director, Social Activation to be a thought leader, guiding clients and team members towards best-in-class strategies for paid social.
Responsibilities
- Grow clients businesses by optimizing marketing campaigns across paid social platforms
- Routinely conduct data analysis to uncover insights, inform campaign improvements, future media plans, and testing opportunities.
- Develop strategic testing plans based on client goals to maximize both performance and learnings.
- Package client ready campaign insights and reports, recommend actionable next steps that will improve performance and drive business results.
- Drive industry leading intelligence through the development of innovative A/B tests and experiments.
- Think holistically as a marketer & learn to translate business needs into comprehensive media activations.
- Drive internal processes and best practices for colleagues and team members.
- Train and develop junior team members to be best in class marketers
Qualifications
- 4 - 7 years in a Social performance marketing role
- Proficiency with emerging and leading industry Social Platforms
- (Facebook, Twitter, Snap, Pinterest, & TikTok)
- Proficiency with Excel
- BA/BS degree (Finance, Economics, Mathematics, Statistics a plus)
- Demonstrated record of excelling in previous roles and responsibilities.
- Strong analytical, quantitative, and problem-solving skills.
- Strong written and verbal communication skills.
- Detail oriented and organized.
- Ability to thrive in a very fast paced environment.
- BONUS EXP: Advanced skills in Excel, SQL, R, Python.