Description
A publisher network dedicated to bridging the financial literacy gap fosters a community of innovators, educators, and entrepreneurs dedicated to making a meaningful difference in financial education. Their culture fosters high performance from individuals and teams and is comprised of experienced management, an elite team of marketers, media professionals, and content creators, and a performance-driven culture that positions the company for sustained growth and market leadership.
Responsibilities:
- Oversee the planning, execution, and optimization of Paid Social media buying strategies
- Lead a team of paid social media buyers, providing guidance, support, and performance evaluations to ensure direct report’s development and alignment with media buying goals and objectives.
- Ensures ad spend is allocated efficiently to achieve the best possible ROI.
- Develop, launch & test creative.
- Analyze performance metrics, stay updated on industry trends, and collaborate with other departments to align media buying activities with overall marketing objectives.
Qualifications:
- 6+ years of conversion-focused, Paid Social buying within an affiliate marketing OR performance marketing agency
- Must have significant experience scaling campaign budgets well over $1,000,000/yr
- Must have significant experience with conversion-focused media campaigns Optimized for gross margin, CPA, ROAS, etc.
- Capable of handling highly complex and fast-changing media targets and offers
- Strong leadership skills, strategic thinking, and in-depth knowledge of media channels and advertising technologies.
Salary Range: $100,000-$125,000 annually, based on experience.
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Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
