Description
A company of entrepreneurs & data-driven media professionals is bringing together the brightest minds to help the world make better financial choices. In response to platform growth, they are seeking an elite Senior Native Display Media Buyer to own all aspects of large-scale Native Display campaigns from planning, implementation, monitoring, optimization, and analysis, to reporting.
They empower and compensate exceptional media buyers by providing the best resources & performance-based incentives which enables Media Buyers to earn far more than anywhere else in digital media.
Responsibilities:
- Oversee large-scale Native Display Media Buys on publishers including Reddit, Taboola, Outbrain, and other native networks, scaling/increasing campaign spending while improving performance KPIs
- Test and generate new ad creatives in collaboration with the creative team.
- Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize internal performance and advertisers’ performance.
- Communicate campaign performance to advertisers and develop & test optimization strategies.
- Analyze performance data and provide intelligent interpretations based on conclusions
- Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
Qualifications
- 3-6 years digital media buying for lead generation or install campaigns handling monthly budgets of $100k +, focusing on CPA targets and last-click conversion KPIs.
Deep experience buying media across native advertising formats, targeting, and analytics tools, with proven success across multiple platforms.
- A track record of scaling/increasing campaign spending while maintaining or improving performance KPIs
* Salary Range: $110,000-$140,000 + performance bonus, based on experience
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Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.
